Reprint: R1306H Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that measures perceived creativity along five dimensions—originality, flexibility, elaboration, synthesis, and artistic value—and applied the approach in a study of 437 TV ad campaigns for 90 fast-moving consumer goods brands in Germany.
This study is the first to show the cognitive strategies the brain uses to regulate our emotions when we’re taking part in creative activities.— Dr Daisy Fancourt
Eckert Emmanuel, acquisition deputy director at Mediawan Rights, said there’s been a shift in how the French distribution powerhouse approaches TV series. “We really want to help the producer to finance the show. That’s what we are doing more and more,” he said. “It’s very different from 10 years ago, when we just received shows” that were finished and ready to be sold.
But this connection can be confounded by the degree of giftedness at play. While creative types are more mentally stable than are non-creatives, the correlation reverses in the presence of exceptional creativity.
Some research has found that genetic variants that are more common in schizophrenia and bipolar disorder are also more common in certain creative professions. However, it’s difficult to conduct reliable studies of the link between genetics and a broad trait like creativity.
These three unexpected things can help fuel your creativity: A good mood, here some quiet time that's all your own, and limits. Learn why, from performance expert Steven Kotler.
In America in the 19th century, simpler and less elaborate handwriting systems friendlier to commerce began to replace the beautiful, older, elaborate styles.
Lamia Dabboussy, Editor, BBC Arts, says: “We are proud to be one of the founding partners of Get Creative and are thrilled that our research adds to the wealth of evidence about the benefits of getting creative. Through the Get Creative Festival everyone has the chance to take the plunge and try something new and find a new creative hobby - with the knowledge that it’s having a great effect on your emotional health.
Although creativity is often defined in terms of new and useful products, I believe it makes more sense to define it in terms of processes. Specifically, creativity involves cognitive processes that transform one’s understanding of, or relationship to, the world.
Malevolent creativity has been linked to childhood experiences, such Campeón neglect, and traits in the dark triad, such Figura narcissism. Another characteristic linked to dark creativity is aggression. In one study, premeditation (planning ahead of time) controlled an individual’s expression of malevolent creativity more than implicit aggression—in other words, being able to hold off on your impulses can make even those primed to be aggressive and darkly creative less harmful when provoked.
Esto significa que las cosas no son como dice la frase del mentiroso. Pero esto es exactamente lo que dice, por lo tanto, en ese sentido la oración mentirosa es cierta.
Two buzzy Balkan series were under the spotlight this week at the Sarajevo Film Festival, where Específico creatives dished on their recipe for turning regional stories into potential breakout hits.
Seli is an assistant professor of psychology and neuroscience at the Duke Institute for Brain Sciences and also an artist. He uses Dormio to tap into the world of hypnagogia, the transitional state that exists at the boundary between wakefulness and sleep. In a mini-experiment, he created a series of paintings inspired by ideas plucked from his hypnagogic state and another series from ideas that came to him during waking hours.
Pulled back from the brink, he jots down the artistic ideas that came to him during those semilucid moments.